martasfic: (Default)
[personal profile] martasfic
This is ridiculous:



I mean, I know that sex sells and clothing ads in particular often objectify women, but this ad is basically softcore porn. I guess they deserve three cheers for not having stick figures as models (though it is a plus-size company), but still there's something I find repulsive about it.

It's not just the shirtless aspect of it, btw, though that doesn't help. It's the way they look directly at us as if beckoning us to come be as close to them as the other models. This may make me sound prudish, and I guess I can be. But the whole point of modesty and clothes generally for me is that you don't emphasize the physical. With only so much on display, it should prod other people to see me as more than just a physical being. Would it have killed them to throw on a shirt and show these women actually doing something in the clothes?

This entry was originally posted at http://fidesquaerens.dreamwidth.org/6651.html. Please comment there using OpenID.

Date: 2011-09-09 02:46 pm (UTC)
dreamflower: gandalf at bag end (Default)
From: [personal profile] dreamflower
I sometimes feel commercials go out of their way to be offensive!

I found this particular commercial to be extremely offensive.

Personally it makes no sense to me that advertisers try to offend what should be their target. The above jeans commercial is only going to appeal to guys-- who, BTW, are not the ones buying the jeans. And I know that IF I used the product in the commercial I referenced, I would stop using it now.

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